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DTSTART;TZID=Europe/Prague:20261110T130000
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SUMMARY:DigiSkill: Data Skills for Smart Decision-Making
DESCRIPTION:Data has become an essential part of how modern businesses operate. It influences what companies offer\, how they communicate with customers and where they invest their resources. Yet collecting information is only the first step. Knowing how to interpret and use it is what makes the difference. \nJoin us for the 19th DigiSkill online dialogue\, “Data Skills for Smart Decision-Making”\, supported by the Erasmus+ programme. \nTogether\, we will explore how data can support better decision-making in today’s digital environment. We will look at customer data management\, data-driven marketing\, performance marketing\, marketing automation\, SEO and content\, e-commerce\, and personalized customer communication. We will also discuss how organizations can connect different data sources and digital tools to better understand customer needs and make more informed business decisions. \n📅 November 10\, 2026\n🕐 13:00 CET\n💻 Zoom – the link will be shared prior to the event\n⏱️ Approximately 1.5 hours | English \nMeet our speaker: Linda Breska – Head of Digital & E-commerce at Allianz Czech Republic \nLinda Breska leads the digital marketing and e-commerce function at Allianz Czech Republic\, where she is responsible for the company’s online strategy and digital activities. Her work covers performance marketing\, SEO and content\, marketing automation\, customer data management\, e-commerce and online customer services. \nBefore taking on her current leadership role\, Linda worked as a Senior Project Manager\, leading major digital transformation projects and contributing to the development of digital sales tools and customer applications. Her professional background also includes strategic consulting\, project team leadership\, IT training and auditing. \nOne of the key focuses of her current work is connecting customer data\, marketing technologies and personalized communication. She focuses on moving beyond isolated marketing campaigns towards a unified\, data-driven approach that responds to customer needs and supports smarter business decisions. \nDuring the dialogue\, Linda will share her professional experience and insights into how businesses collect and use customer data\, how data informs digital marketing strategies\, and how organizations can turn data into actionable insights and better decisions. \nWho should join? \nThis dialogue is designed for young adults aged 18–30 who want to understand how data shapes the digital world and how data skills can be applied in practice. Whether you are interested in marketing\, business\, e-commerce\, technology\, project management or simply want to become more confident in working with data\, this session is for you. \nYou don’t need to have advanced technical knowledge or previous experience. Bring your curiosity and questions! \nWe look forward to seeing you online! \n \nNačítání… \n 
URL:https://bpwcz.com/kalendar/digiskill-data-skills-for-smart-decision-making/
LOCATION:Online\, Czech Republic
CATEGORIES:Online,Vzdělávání
ATTACH;FMTTYPE=image/png:https://bpwcz.com/wp-content/uploads/2026/11/DigitA¡lnA­-dovednosti-s-Lindou-Breskou.png
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