DigiSkill: E-commerce and Digital Sales: Understanding the Digital Sales Process, from Online Selling Platforms to Digital Payment Systems
How does an idea become a product that people can actually find, choose, and buy online? And what happens between the moment a customer discovers a product and the moment a digital payment is completed?
Join us for the next DigiSkill online dialogue, “E-commerce and Digital Sales: Understanding the Digital Sales Process, from Online Selling Platforms to Digital Payment Systems”, supported by the Erasmus+ programme.
We will take a closer look at the different parts of the digital sales journey and explore how e-commerce works in practice. We will talk about online selling platforms, presenting products and services in the digital environment, reaching and communicating with customers, the customer journey, digital sales strategies, and online payment systems.
📅 October 20, 2026
🕐 13:00 CET
💻 Zoom – the link will be shared prior to the event
⏱️ Approximately 1.5 hours | English
Meet our speaker: Tereza Stratilová – Therapist, Lecturer & Creator of Carla AI
Tereza Stratilová is a therapist, lecturer and mentor who combines psychology, Traditional Chinese Medicine, coaching and other approaches to personal development. Alongside her individual practice and educational activities, she has also taken her expertise into the digital world.
She is the creator of Carla – her own AI guide, a digital product that makes her know-how available online 24/7. Her experience provides a practical example of how professional expertise and a personal brand can be transformed into a digital product and brought into the online sales environment.
During the dialogue, Tereza will share her experience with digital sales, presenting services and products online, communicating with customers, building a digital offer, and using AI to create new opportunities for digital products and entrepreneurship.
Who should join?
This dialogue is designed for young adults aged 18–30 who want to better understand how digital selling works – whether you are interested in e-commerce, entrepreneurship, online services, digital products, marketing, or simply want to understand what happens behind an online purchase.
You don’t need to have your own business or previous experience with e-commerce. Come with your questions and curiosity.
We look forward to seeing you!